Stage 2 -- Website Optimization HTML & Meta Tag Changes After we gather the analysis information, we reconstruct the essential elements of your website to be optimized for a high rankings in the major search engines. We create title, description, and keywords tags that will be effective and comply with the guidelines of the major search engines. We might also need to re-develop or make changes to your site content (the wording on your pages) to target specific keywords.

*Note on Choosing Keywords*
Let us know what keywords you think would be good, but we recommend you let the research data provide the main keywords you will target. It is often a mistake to target specific keywords you feel would be common searches.

The problem is that the keywords you think would be good might not be as effective as you thought for reaching your desired target audience. Only through a combination of a Competition Analysis (seeing who is at the top, and what keywords they are currently using) and a Monthly Log Analysis (revealing the main search phrases looked for from your search engine traffic) will you truly know what keywords to target.

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