Search Engine Promotion/Optimization Description of Service There are three parts to our search engine promotion packages: Stage 1- Website & Keyword Analysis Stage 2- Website Optimization Stage 3- Monthly Promotion & Maintenance ......................................... Stage 1 -- Website & Keyword Analysis

Website Analysis-
A member of our promotion team first does basic market assessment of the products and services you offer. After taking notes on the keywords an individual would use to locate you, we look at the HTML code to identify the title, description, and keywords tags, to check for maximum effectiveness according to the guidelines of the major search engines.

After checking the Meta tags we do a keyword density analysis to determine if the content of the pages (the copy) is written in a way that makes your site "keyword-dense" for the terms or search phrases your target audience would enter into a search engine. If not, we will make note of it in a research report and give suggestions on how to change the density of the HTML document.

Keyword & Search Engine Analysis-
At this stage, we visit the major search engines and retrieve the results for the top 5 or 6 keywords and phrases that would be most effective to target for your site. We analyze the top 10 sites (rankings 1-10) on each of the major search engines (under each keyword).

We visit several of the sites to analyze the presentation of their products, the layout and design of their pages, the keyword density of their HTML, and finally analyze their Meta tags to evaluate why they have achieved a high ranking with that particular search engine. Through this process we can quickly locate commonality between many of the top ranked sites. We make note of the differences in our research report.

Analysis Report-
You will receive a report containing the information our research team identified during the initial analysis of the effectiveness your site possesses. In our report, we will make known any trouble areas located within your site and offer solutions to resolve the potential problem areas. Trouble areas may include: keyword-density discrepancies in your text (content), design or layout difficulties, or usability and navigation issues.

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